More than 100 people have applied to buy the One-77, the most expensive road car in the world, even though only 77 will be made.
The 200mph car was unveiled at the Paris Motor Show this week, and Aston Martin said that the growing financial gloom had not hit sales.
"The interest is incredible," chief designer Marek Reichmann told The Sun newspaper.
Aston Martin has been reluctant to release details about the One-77, but it is known to have a 7.0 litre V12 engine, carbon fibre chassis, and aluminium body.
"One-77 fuses advanced technology with stunning Aston Martin design to create possibly the world's most desirable automotive art form," the Warwickshire-based carmaker said.
It will "deliver exhilarating performance for a strictly limited number of discerning customers", the according to the firm.
The first few the cars are expected to be delivered to their super-rich buyers – who each have to pay a £200,000 deposit – in autumn next year.
Mr Reichmann explained that the 77 in the car's name did not have any technical importance.
"The number 75 just seemed way too obvious and normal," he told the Inside Line car website. "The number 77 was just two lucky sevens."
The One-77 takes the title of the world's most expensive car from the Bugatti Veyron, which was on for sale for around £800,000.